Package design is not something that ever really struck my fancy. That’s not to say that when I see something that’s very clearly awesome, I take note.
I was out doing a massive amount of wedding planning over the weekend with my mother in Knoxville. While we were out and about we stopped for a quick bite at Chik-fil-a. Now, I’ve been to Chik-fil-a a million times, but I’ve never seen one have such awesome….. ketchup packets… Seriously. I took some careful photographs with the handy Droid to show everyone.
I don’t even like ketchup, but felt an overwhelming sense of joy and need to share when I saw this. They should make all condiments available like this. The functionality is perfect for any of your ketchup needs. You can rip off the top tab and use it like a regular ketchup packet by squeezing it out the top or you can peel back the label and use the container for dipping. Not to mention there’s an admirable amount of ketchup in the packet which is handy for those who tend to over-sauce. [In my own opinion, of course..]
I found this article about the stylish new packets. It touches on when it was developed and a couple other things Heinz has in store for their ketchup.
I realize this design is not necessarily new. Chicken nugget sauces have been doing it since the beginning of time.. err.. my time anyhow. Why is ketchup just now catching on? And when will mayo and mustard catch on?? I’m personally a dunker for nearly everything from hot dogs to burgers to fries (and any thing else that needs sauce), but have been brought down by the inability to do so. So I squeeze it all out onto a napkin or box, and of course the end result is always a mess.
I applaud Heinz for finally taking the initiative to improve the appearance and functionality of their ketchup.
